Revolutionising E-Commerce with Augmented Reality: The Argo Solution

In today's digital marketplace, e-commerce has become the backbone of retail. However, despite its convenience, online shopping continues to frustrate consumers. At Argo, we have developed augmented reality solutions that bridge the gap between physical and digital shopping experiences.

The E-Commerce Challenge

Our research shows that customers primarily seek:

• Simpler user interfaces to browse products without confusion

• Better product visualization to understand exactly what they are purchasing

• Simplified payment processes with fewer steps and obstacles

• Enhanced post-purchase support that matches the quality of in-store service

The source of these frustrations? Most brands have limited control over the SaaS e-commerce platforms that host their online stores. They rely on the specific features of these platforms and cannot easily customize the shopping experience to address these issues.

Recent campaign with Puma

How Argo's WebAR Transforms Online Shopping

We have developed WebAR solutions that allow brands to overcome these limitations without disrupting their existing e-commerce infrastructure. Here’s how our technology is changing the game:

Browser-Based Accessibility

Our WebAR experiences work via simple URLs that open directly in browsers—no need to download apps. This frictionless approach means that customers can instantly access augmented reality features without interrupting their shopping journey.

Easy Integration

Brands can integrate our WebAR experiences directly into their existing stores using iFrames. This plug-and-play approach means minimal development work and maximum impact, regardless of the e-commerce platform they use.

Enhanced Product Visualization

Our augmented reality tools allow customers to:

• View products in 3D from all angles

• Virtually "try on" or place items in their own space

• Customize colors, features, and configurations in real-time

• Get precise information about size and proportions

This depth of visualization enhances customer confidence in their purchases, significantly reducing return rates and increasing satisfaction.

Simplified Shopping Journey

By providing richer information upfront through AR, we help simplify the decision-making process. Customers who can clearly visualize products make faster, more confident purchase decisions with fewer steps between discovery and payment.

Beyond Technology: The Advantage of Experience

While post-sale support is still important, at Argo, we believe that the pre-sale experience is where brands can truly differentiate themselves. Our WebAR technology creates memorable and interactive moments that elevate the shopping experience beyond transactions to true engagement with the brand.

Data supports this approach: our clients report:

• 40% increase in conversion rates

• 30% reduction in returns

• 25% increase in average order value

• 65% increase in time spent on product pages

Regaining Control of the Customer Experience

The true power of our WebAR solution is that it gives control back to brands without forcing them to abandon their existing e-commerce infrastructure. Rather than being limited by platform constraints, brands can now offer distinctive and interactive shopping experiences that address the most common customer complaints.

We are committed to continually evolving our augmented reality tools to meet the changing needs of brands and consumers. As e-commerce continues to grow, we believe that AR will become not only an enhancement but an essential element of the online shopping experience.

For brands looking to transform their e-commerce presence, the future is already here—and it is augmented.